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New Gerard Basset French Wines with Style Video

French Wines with Style is delighted to announce the launch of the latest video featuring the campaign’s UK ambassador Gerard Basset OBE, MW, MS.

The winter themed video sees Gerard matching a range of wine styles to different winter and festive moments, showcasing the variety of French wines in an innovative and occasion orientated way.

The fourth and final video of 2013 will be promoted as editorial content on a number of lifestyle, food and drink websites, and will hope to mirror the success of the previous three films.   The French Wines with Style themed Cannes Film Festival, Tour de France, and Paris Fashion Week videos have to date been posted on over 50 websites – including Yahoo, The Huffington Post UK and The Guardian - enjoying a cumulative coverage of 88 weeks, reaching millions of consumers.

Gerard Basset commented:

“It’s always enjoyable and quite fulfilling to make the videos as the content is really aimed at consumers who sometimes might have difficulty understanding French wines.   It’s about having some fun, being creative and getting French wines out to a wider audience.

The video can be viewed online.

- Ends -

For further information, please contact Ysaline Godet -   ysaline.godet@sopexa.com 020 7312 3652

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